Hi! I’m Heather, and I create tools to help students navigate the college admissions process. I also have lots of thoughts and feelings about how college admissions works. You can follow me on social media to hear all my opinions and insights.

Here is more information about me:


Before joining College Inside Track, I started HM College Consulting after over 25 years of helping students with college admissions. The first 13 years of my career were spent on the college side, crafting enrollment marketing materials, running auditions, recruiting nationally and internationally, and managing multi-million dollar financial aid budgets. In 2011, I switched sides to create the college advising program at The Chicago High School for the Arts, Chicago’s first public performing and visual arts high school. HM College Consulting was born out of a desire to help more students (both in the arts and outside the arts) navigate the current college admissions landscape—including arts auditions and portfolios—and make the process manageable for students and families. In the fall of 2021, I was invited to join College Inside Track and be part of their impressive list of college consultants. With a focus on finding the academic, social, and financial fit for their clients, joining this team was the next step in my consulting practice. Leveraging the proprietary method and tools that College Inside Track provides, I can serve my students at an even higher level. After several months of working at The ChiArts Foundation and taking on CIT clients, I became a consultant full-time. After 10 years and 6 months, I moved on from ChiArts and worked full-time at College Inside Track with clients across the U.S.

I try to comment most days about college. Now, after 30 years in this field, I know I want students to be successful, parents to feel less stressed, and colleges to do things better and kinder. I figure I’ve worked with over 2000 families since I started doing this work in 1995.

In 2025, I hope to help even more students!


Go back?” he thought. “No good at all! Go sideways? Impossible! Go forward? Only thing to do! On we go!” So up he got, and trotted along with his little sword held in front of him and one hand feeling the wall, and his heart all of a patter and a pitter.
— J.R.R. Tolkien, The Hobbit, or There and Back Again